Case Study: Europcar Mobility Group achieves fleet connectivity and operational optimization with Geotab

Geotab's data helps Europcar Mobility Group optimize operations and enhance customer experience

Europcar Mobility Group, a global mobility provider with about 180,000 vehicles across six European countries, sought a telematics solution to make its fleet fully connected and use data to improve customer experience and internal efficiency. After a competitive procurement, the company selected Geotab to build a connected vehicle program that would inform processes and drive operational optimization.

Using Geotab GO9 devices and the MyGeotab platform, Europcar has increased real-time connectivity (67% across core continental markets, 100% in the UK, with a goal of full connectivity by end of 2024) and expanded the program internationally. The data enables collision detection, proactive maintenance, remote odometer/fuel/EV monitoring, faster stolen-vehicle recovery, driver coaching for sustainability, and a B2B fleet-management offering—plus plans for a keyless access pilot—delivering measurable operational efficiencies and an improved customer journey.

Europcar Mobility Group

Roy Tippner

Network Transformation Director