Case Study: Farmdrop achieves 33% reduction in poor driving and 27% lower energy use with Geotab

Farmdrop - Customer Case Study

Farmdrop is a London-based ethical online grocer operating a 25+ van electric delivery fleet (Nissan eNV200 and Renault Kangoo Z.E.) that needed transparent, real-world insight into vehicle location, charge level and driver behavior to maintain its sustainability commitments. Managing a fully electric fleet introduced specific challenges—limited EV usage data, range anxiety, and confirming serviceability of delivery areas—while also requiring a solution that fit Farmdrop’s ethical and operational goals.

Farmdrop fitted Geotab GO devices and used the Driver Behavior Add-In plus a gamified Driver Challenge to monitor charge, location and driving events, with custom reports and reseller support to tailor the system. Within months the program drove strong engagement and measurable gains: a 33% reduction in poor driving incidents per mile and a 27% reduction in kW/mile, improving safety, energy efficiency and operational visibility.

Farmdrop

Mike Pearson

Head of Growth