Case Study: Boston Pizza achieves doubled delivery volume and safer drivers with Geotab

Boston Pizza - Customer Case Study

Boston Pizza Nanaimo, a food and beverage franchise in Nanaimo, Canada, operated 14 delivery drivers with five Smart cars and struggled to track deliveries efficiently. Frequent customer complaints about cold pizza, reimbursements for staff using personal vehicles, and uncertainty about driver return times made peak nights especially chaotic.

Installing Geotab telematics and GPS reporting gave Mercier real‑time visibility into driver location and behavior, improving coordination, safety, and accountability (including resolving an accident dispute). The system reduced wait times, motivated safer driving, and helped optimize vehicle use—contributing to a doubling of delivery volume and measurable business growth.

Boston Pizza

Jim Mercier

Franchisee Owner