Case Study: Turbana achieves 300% growth in tropical produce sales with Geoscape's RetailTarget

Turbana Takes a Fresh Approach to Multicultural Retail with Geoscape

Turbana, a grower-owned leader in tropical fruits and packaged snacks, launched a Turbana Tropicals line to differentiate itself in a crowded U.S. produce market by targeting multicultural consumers—especially Hispanic and Asian households that over-index in fresh produce. The challenge was that busy local produce managers often didn’t recognize the demand or know which tropical items would sell in their specific trade areas.

Turbana integrated Geoscape’s RetailTarget micro‑local demographic data into a mobile app to educate retailers, show exact ethnic breakdowns by store, and recommend tailored assortments and promotional timing. The targeted approach enabled focused pilots and assortment changes, growing Turbana’s tropicals business over 300% (2014) and delivering retailer gains—one partner saw a 30% sales lift in under six months—while streamlining inventory and strengthening retailer relationships.

Turbana

Marion Tabard

Marketing Director, Turbana