Case Study: Advance Auto Parts achieves double-digit sales growth and culturally tailored customer experiences with Geoscape Intelligence System

Advance Auto Parts Relies on Geoscape to Fine Tune the Customer Experience with Actionable Market Intelligence

Advance Auto Parts, a national after-market auto parts retailer with more than 3,600 stores, needed to tailor the in-store and marketing experience for rapidly growing Hispanic customer segments. Because language, country of origin and local cultural preferences vary even within a three- to five-mile trade area, the company required highly localized, accurate demographic and spending data to decide where to advertise, how to staff stores, and what signage and promotions would resonate.

Advance Auto Parts adopted the Geoscape Intelligence System (GIS), preloading store locations and using tools like the Retail Target Analyzer and AMDS to define hyper-local Hispanic populations by country-of-origin, language preference, income and acculturation. That insight let the company align marketing, merchandising, staffing and commercial-account outreach to each store’s community, driving double-digit sales growth in many locations, increased market share and measurable improvements in customer capture and experience.

Advance Auto Parts

Tony Suarez

Director for Talent, Diversity and Customer Experience, Advance Auto Parts