Case Study: Salesforce transforms Dreamforce 2024 with George P. Johnson

Salesforce pivots 30% of Dreamforce activations in 21 days with George P. Johnson

Salesforce faced the challenge of executing a massive, complex event, Dreamforce 2024, which required a last-minute, large-scale pivot to prominently feature its new AI product, Agentforce. The event agency of record, George P. Johnson, was tasked with managing this significant onsite brand shift with an extremely tight 21-day turnaround.

George P. Johnson successfully adapted over 30% of the event's finalized activations, including more than 730 physical assets, and delivered deeply immersive experiences like an LED learning tunnel and a dramatic drone show. The vendor's solution enabled Salesforce to execute the event on time and on brand, resulting in unprecedented on-site product adoption, a significant lift in NPS, and new global consultation formats, all while engaging over 45,000 in-person attendees and millions of virtual participants.

Salesforce