Case Study: Nissan boosts brand opinion and engagement with George P. Johnson

Nissan boosts excellent brand opinion by 20% with George P. Johnson

Nissan was undergoing a brand transformation and needed to launch several new vehicles amidst the challenges and limitations of the COVID-19 landscape. The vendor, George P. Johnson (GPJ), partnered with them to shift a planned hybrid event to a fully virtual experience.

George P. Johnson transformed a convention center into a multi-studio production facility to create a digital broadcast event. This solution successfully launched new models and introduced Nissan's brand evolution, resulting in a 20% increase in excellent brand opinion and attracting 122,000 visitors to the Nissan US site within 48 hours. 62% of consumers reported having a better opinion of the brand after the event.

Nissan