Case Study: Infiniti celebrates 30 years and engages 10k attendees with George P. Johnson

Infiniti engages 10k attendees in 5 days with George P. Johnson

Infiniti sought to leverage the success of the Japanese Automotive Invitational and celebrate its 30th anniversary to promote its future brand. The challenge was to create a fully immersive activation at the 2019 Pebble Beach Concours d'Elegance that communicated the brand's heritage, luxury, performance, and technology in a unique way. They tasked their experiential partner, George P. Johnson (GPJ), with developing this experience.

George P. Johnson developed a three-phase activation called The Infinite Road to celebrate Infiniti's past, present, and future. The solution included a pavilion with heritage vehicles, the current model lineup, and a future-focused area featuring concept cars and an interactive digital engagement called The Infinite Horizon. The event featured elevated hospitality and live performances. This GPJ program attracted over 10,000 attendees and generated more than 1,500 interactions with the digital activation.

Infiniti