Case Study: Cisco achieves record engagement and CSAT with George P. Johnson

Cisco boosts CSAT to 4.7/5 with George P. Johnson

Cisco challenged its event vendor, George P. Johnson (GPJ), to innovate its Cisco Live 2025 EMEA event in Amsterdam and create an exceptional experience for 17,000 participants. The goal was to reimagine the attendee journey within a maximized venue space to foster engagement and visually amplify its AI strategy under the theme "Go Beyond."

George P. Johnson redesigned the exhibition floorplan for a more logical and intuitive journey, creating a new AI Observatory with immersive experiences. Despite last-minute changes, their meticulous planning and sustainable execution led to outstanding results: 17,000 attendees, 33 million broadcast views, and a record 4.7/5 CSAT score. The event strengthened customer relationships, with 48% of participants planning to increase their deployment of Cisco products.

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