Case Study: Activision Publishing achieves record-breaking Call of Duty®: NEXT launch with George P. Johnson

Activision Publishing drives 6M+ views with George P. Johnson

Activision Publishing, the creator of the Call of Duty franchise, faced the challenge of launching three major new game titles in 2022. To generate massive global hype and break through pop culture, they turned to vendor George P. Johnson Experience Marketing (GPJ) and OS Studios to craft one of the biggest announcement events in the brand's history.

George P. Johnson and partners created Call of Duty: NEXT, an event that brought together 200 top global livestreamers to a dedicated arena to be the first to play the new games and broadcast their reactions live. This industry-defining showcase became the most-watched Call of Duty event ever, achieving over 6 million total views and contributing to the record-breaking launch of Call of Duty: Modern Warfare II, which reached $1 billion in sales within its first ten days.

Activision Publishing