Case Study: Varco Pruden achieves contractor quality and efficiency with Geopointe

Varco Pruden uses Geopointe to build success

Varco Pruden, a Memphis-based provider of pre-engineered steel building systems with 70+ years in the construction industry, faced the challenge of managing quality and decision-making across a global network of 1,000+ independent contractors. Although they had Salesforce for CRM, executives needed a geolocation tool to visualize performance and make better decisions before deals.

By adding Geopointe’s geomapping inside Salesforce, Varco Pruden gained easy-to-use visual dashboards and strong customer support to turn data into action. The company now produces color-coded county maps and overlays to spot top-performing contractors and those needing replacement, ranks contractors by tier to model an ideal partner, and has improved efficiency, resource allocation, and decision-making.

Varco Pruden

Ric Compton

Director of Corporate Accounts