Case Study: Trader Interactive achieves increased efficiency and streamlined mileage & activity tracking with Geopointe

Trader Interactive Drives Increase in Efficiency with Geopointe

Trader Interactive, a Norfolk, VA–based provider of digital marketplaces for powersports, RVs, commercial trucks and equipment, needed a better way to manage field operations across thousands of dealer relationships. The company faced inconsistent route planning, no reliable mileage tracking for reimbursements, manual and delayed activity logging by sales reps, and poorly defined sales territories.

By rolling out Geopointe’s mapping, route-planning and integrated check-in features—customized with the vendor’s solutions team—Trader Interactive enabled in‑the‑moment activity logging, automated mileage capture, and strategic route optimization. The result was faster, more accurate reporting; reduced end‑of‑day admin for reps; wider adoption across the company; manager dashboards with time‑stamped visibility; and clearly defined, data‑driven territories.

Trader Interactive

Crystal Turner

Trader Interactive