Case Study: Paycor achieves 2.3 more visits per week and boosted field sales productivity with Geopointe

Paycor Fuels Growth Through Field Sales Productivity with Geopointe

Paycor, a Cincinnati-based SaaS provider of payroll and HR solutions serving over 40,000 businesses, needed to boost field sales productivity across hundreds of territories. Reps struggled to visualize territories, navigate unfamiliar areas, cluster nearby accounts for efficient routing, and leaders needed a way to analyze and rebalance territories for equitable coverage.

Paycor implemented Geopointe within Salesforce to map territories, plot nearby prospects and partners, auto-generate optimal driving routes, enable mobile route viewing and activity logging, and let admins quickly reassign territories while marketing targets local leads. The outcome: reduced driving and prep time, an average of 2.3 additional visits per week for users, increased sales volume, faster territory rebalances, and a clear competitive advantage.

Paycor

Brian Vass

Vice President of Sales and Marketing Technology