Case Study: Meridian Leasing achieves more strategic sales & marketing with Geopointe

Meridian Leasing Discovers a More Strategic Approach to Sales & Marketing with Geopointe

Meridian Leasing, a North American provider of industry-specific financing solutions, needed a more strategic way to support its dispersed sales team and build a world-class marketing machine. The company struggled to identify ideal event locations, map board-member relationships to high-value prospects, relied on unreliable area-code territory management, and lacked a clear method to prioritize territory investments.

By adopting Geopointe (native to Salesforce), Meridian gained integrated mapping and location intelligence that solved those challenges. The team now plans events by prospect concentration, runs radial searches with quality scores to power a board referral program, creates zip-code-based territory maps, and targets hiring to high-density prospect areas—resulting in higher productivity, a more efficient sales process, and lower cost per sale.

Meridian Leasing

Scott Schrader

Director of Marketing & Business Development