Case Study: HFO Investment Real Estate halves time to pull targeted comps and optimizes marketing & sales with Geopointe

HFO Investment Real Estate Optimizes Their Marketing & Sales Processes with Geopointe

HFO Investment Real Estate, a Portland-based specialist in multi-family properties, helps investors from private clients to corporations find income-producing real estate across Washington and Oregon. They needed faster ways to identify neighborhood demographics, visualize Salesforce report data, optimize sales territories, and provide geographic analysis for consulting clients.

Geopointe provided Automated Assignments, Geographic Searching & Analysis, Salesforce filtering and the Geo Library to deliver territory optimization, targeted marketing visuals and neighborhood insights. The solution halved the time to pull comparable property lists, helped executives identify missed high-opportunity locations, guided marketing and sales toward better neighborhoods, and produced immediate consulting wins—leading HFO to expand Geopointe across its workflows.

HFO

Jennifer Shuch

HFO Senior Research Analyst