Case Study: First Mile achieves 400% field sales ROI with Geopointe

First Mile crushes field sales ROI with Geopointe

First Mile is London’s largest commercial recycler, running a carbon‑neutral fleet that makes over 10 million collections a year and helps customers recycle at least 75% of their waste. Their busy field sales team, however, relied on paper lead capture and manual Salesforce updates, causing delays and missed opportunities; they needed a way to map customers and prospects, organize leads, and create operational efficiencies.

First Mile found Geopointe on the Salesforce AppExchange and implemented it for seamless mapping and location‑based sorting of opportunities and leads. Sales reps now use iPads to view targeted marketing lists, plan site visits and routes, and update records in real time—boosting field sales ROI by 400% while improving targeting and follow‑up.

First Mile

Sarah Morgan

Marketing Executive