Case Study: Edusmart doubles daily site visits to 10 and boosts Salesforce adoption with Geopointe

Edusmart Scores Big with Geopointe

EduSmart, a Lakeland, Florida–based provider of standards-based digital teaching tools for K–12 schools, faced tight budgets and inefficient field operations. Sales reps were spending too much time locating opportunities, planning routes and cross-referencing data, so the company needed a geoanalytics solution to visualize Salesforce data and streamline outreach.

Edusmart implemented Geopointe’s customizable mapping integrated with Salesforce1 mobile — enabling pre-planned driving lists, navigation sync, in-app meeting notes, and an Expensify integration for mileage. The result: reps now visit up to 10 sites per day (doubling previous productivity), better-targeted driving lists by radius or district tied to opportunity stage, and a significant boost in Salesforce adoption.

Edusmart

Joseph Irby

Sales Consultant