Case Study: DenMat achieves scalable sales growth and increased field visits with Geopointe

DenMat Scales Their Sales Process Amidst Monumental Growth

DenMat, a Lompoc-based dental manufacturer serving over 86,000 U.S. dentists and customers in 115 countries, faced a sudden surge in customers after a major acquisition and expansion into the U.K. The company’s sales process was inefficient and fragmented—reps drove long distances for few visits, used different CRMs or no routing tools, and lacked a way to identify and prioritize nearby key accounts—so DenMat needed a consolidated, data-driven solution in Salesforce to scale its sales operations.

DenMat adopted Geopointe for routing & optimization, territory management, mobile check-in/check-out, and on-the-fly appointment fills, which was easy for new hires to adopt. The impact: weekly visits per rep rose from 30 in 2016 to 55 in 2017 (about five more visits per day), new reps routinely close a sale on day one, reps now map weekly routes themselves, and the sales director has time to focus on strategic initiatives.

Denmat

Andrew Aradi

Director of North American Sales