Case Study: ClassPass streamlines global business development and builds 10,000+ studio partners with Geopointe

ClassPass Streamlines its Global Business Development Process with Geopointe

ClassPass, a subscription service that simplifies finding and booking fitness classes, operates in 50 cities across the U.S., U.K., Canada and Australia and has facilitated 45 million class reservations. As it scaled, ClassPass needed to grow partnerships outward from areas with large user bases but lacked a way to visualize account stages and prospect locations, centralize mapping, fix empty Salesforce fields after large updates, and efficiently reassign inbound leads to inside sales.

By deploying Geopointe—using Thematic Maps, Marker Customizations, the Geo Library, Mass Updates and Data Set Management—ClassPass can map territories, target prospects by ZIP/state/metro, correct Salesforce data quickly and assign leads efficiently. The solution helped build a partner network of 10,000+ studios across three continents, gives each rep 150–200 leads, and saves roughly 10 hours per week on sales operations (with Thematic Maps saving about 8 hours/week on sales strategy).

ClassPass

Mike Dooley

Senior Sales Operations Analyst