Case Study: Christiana Care Health System achieves targeted high-blood-pressure outreach and quadrupled program funding with Geopointe

Christiana Care uses Geopointe to target high blood pressure

Christiana Care Health System, a patient-focused healthcare provider in Wilmington, Delaware, needed to launch a major initiative to combat regional high blood pressure but had no way to isolate demographics, visualize diverse community needs, or reliably target and measure segmented campaigns.

By using Geopointe and Geopointe Analytics within Salesforce, Christiana Care applied overlay maps, filters, and demographic layers to pinpoint outreach locations, plan and evaluate promotions, and measure effectiveness; the resulting maps and data helped secure funding to quadruple the program over three years, and the organization continues to leverage these tools for public-health planning and assessment.

Christiana Care Health System

Chris Johansen

Senior Marketing Manager