Case Study: Blue Water Baltimore boosts environmental ROI and supporter engagement with Geopointe

Blue Water uses Geopointe to boost its environmental ROI

Blue Water Baltimore is a nonprofit focused on cleaning and protecting Baltimore’s rivers and streams, but with tightening budgets it needed a more cost-effective way to reach the right supporters for local events, fundraising, and advocacy. Marketing to the entire supporter base was time-consuming and expensive, so the organization sought a solution that could target people by location and other criteria.

By deploying Geopointe (integrated with Soapbox Mailer and Salesforce), Blue Water can map supporters, run radius and polygon searches, and push nearby donors directly into campaign lists in minutes. The geographic targeting sped up outreach, improved relevance for supporters, and boosted email marketing ROI—open rates have climbed as high as 26%—while making volunteer recruitment and legislative outreach more effective.

Blue Water Baltimore

Vincent Vizachero

Blue Water Baltimore