Case Study: Big Ass Fans cuts marketing campaign costs by 90% with Geopointe

Big Ass Fans cuts marketing campaign costs by 90% with Geopointe

Big Ass Fans, a Kentucky-based manufacturer, faced challenges with limited visibility into high-value accounts and inefficient planning for their sales, service, and marketing teams. They turned to the vendor Geopointe for a mapping and geolocation solution to automate operations and improve strategic coordination across their field coverage.

By implementing Geopointe, Big Ass Fans gained the visibility needed to identify new growth opportunities and make better-informed decisions. The solution from Geopointe enabled more precise marketing campaigns, which cut associated costs by 90%, while also improving territory planning and alignment across the entire organization.

Big Ass Fans