Case Study: Agendia achieves personalized cancer care and territory optimization with Geopointe

Agendia uses Geopointe to personalize cancer care

Agendia, an Orange County molecular diagnostics company, personalizes cancer treatment by combining advanced technology with patient-focused care. Rapid growth exposed gaps in market visibility: the team lacked a reliable way to identify areas needing diagnostic services, needed to realign and structure expanding sales territories, and required data-driven guidance for new locations and hires.

By integrating Geopointe and SpatialKey with their existing Salesforce data, Agendia created targeted maps and overlays that isolated priority areas and rebuilt regions and territories in days. The solution now powers daily analysis—tracking market share, order volume, champion customers, quotas, forecasts and trends—giving Agendia a single, customizable interface to project growth and optimize resources.

Agendia

James Garfield

Salesforce Analyst