Case Study: 3M improves territory coverage and resource deployment with Geopointe

3M improves territory coverage and deploys resources faster with Geopointe

3M, a global manufacturing enterprise, faced challenges with limited territory visibility and manual map creation, making it difficult to align resource deployment with opportunity. They needed a geographic solution they could implement quickly without outside support to gain better insight into coverage and sales planning. They turned to the vendor Geopointe for a solution.

By implementing Geopointe within Salesforce, 3M gained the ability to layer different boundary systems, such as ZIP codes and county data, to build clearer territories and analyze travel patterns. This provided insightful visibility into where open opportunities were located and informed better resource planning for their inside sales team. As a result, Geopointe helped 3M complete tasks faster, work more cost-effectively, and produce presentation-ready visual outputs.

3M Company