Case Study: 3M Company achieves faster, cost-effective territory planning and actionable sales insights with Geopointe

3M Discovers Better Ways to Deploy Resources with Geopointe

3M, a multinational manufacturer based in Minnesota, needed a simple way to create and share territory maps for internal clients while strapped for resources during COVID-19. The team also needed actionable geographic insights to better deploy inside sales resources across overlapping ZIP- and county-based channels.

By adopting Geopointe, 3M used layered ZIP and county shapes, CSV imports, and an extensive Knowledge Base to self-implement mapping and analytics quickly. The result was clearer territory definitions, visualized wins/losses and travel patterns, better prioritization of inside-sales efforts and face-to-face visits, faster task completion, lower costs, and happier internal clients.

3M Company