Case Study: Yell achieves 9% lower sales costs and 20% higher revenue per field sales person with Geoplan

Yell - Customer Case Study

Yell needed to rebalance workload across its UK field sales teams after business changes created uneven territory coverage and limited visibility into prospects, leaving untapped revenue opportunities. To address this, Yell worked with Geoplan’s consultancy services and online mapping solutions to redesign 300 field sales territories and support the Market Planning function.

Geoplan delivered the project in just four weeks, using close consultation, field feedback, and its cloud-based mapping system to deploy the new territory structure with immediate access for planning teams. The result was a 9% reduction in sales function costs and a 20% increase in sales revenue per field sales person, along with better prioritization of high-value prospects and improved sales force engagement.

Yell

Mark Clisby

Head of Commercial Marketing