Case Study: Yell achieves higher field sales productivity with Geoplan

Yell boosts revenue per field sales person by 20% with Geoplan

Yell partnered with Geoplan to address a challenge in optimising their field sales territories. The company needed to improve sales productivity, balance sales team workloads, and better visualise market opportunities for their field personnel.

Geoplan provided territory optimisation tools and training to Yell's Market Planning function. This solution enabled better territory design and market visualisation. The results delivered by Geoplan included a 20% increase in revenue per field sales person, more customer visits, a more balanced workload distribution, and enhanced visibility into market opportunities.

Yell