Case Study: Volkswagen achieves 10% TPS centre growth and market penetration uplift with Geoplan network optimisation

Volkswagen boosts TPS centres 10% with Geoplan

Volkswagen faced the challenge of right-sizing its Trade Part Specialist (TPS) network and understanding the UK market potential worth hundreds of millions. The company needed to analyze customer distribution, assess market penetration, and establish optimal territory coverage. To address this, Volkswagen partnered with vendor Geoplan for its mapping tools and consultancy services.

Geoplan provided a solution that analyzed market potential, customer distribution, and the competitive landscape to establish a new network plan. Through this partnership, Volkswagen achieved a 10% uplift in TPS centres, a 10% increase in market penetration, and the optimal design of 65 territories, identifying hundreds of millions in market potential.

Volkswagen