Case Study: L'Oreal achieves 10% resource reduction and 20% travel-time savings with Geoplan

L'Oreal reduces travel time by 20% with Geoplan

L'Oreal faced the challenge of right-sizing their direct sales and education channels, which were managed by 30 field-based resources. They needed to optimize workload distribution, reduce operational costs, and maintain service levels while keeping changes to customer relationships to a minimum. To address this, they partnered with vendor Geoplan for its mapping tools and consultancy services.

Geoplan provided a solution focused on territory optimisation over the course of three projects. This involved right-sizing territories and efficiently assigning workloads to minimise travel time. The partnership with Geoplan delivered significant results, including a 10% reduction in required resources, a 20% reduction in travel time, an increased number of customer visits, and relationship changes kept below 30%.

L'Oreal