Case Study: Lindt achieves 30% drive time savings with Geoplan field force management

Lindt cuts drive time by 30% with Geoplan

The customer, Lindt, faced a challenge in optimizing operations for its 56 field-based Business Development Managers. They needed to reduce travel time and increase customer face time through improved call cycle planning, data capture, and reporting. To address this, Lindt partnered with vendor Geoplan for its field force management and location intelligence solutions.

Geoplan implemented a comprehensive solution over their nine-year partnership, delivering tools for field force management, call cycle planning, and data capture. This resulted in a 30% reduction in drive time and allowed Lindt to efficiently manage its entire team of 56 BDMs. The partnership with Geoplan also enhanced Lindt's planning execution and reporting capabilities, providing a strong foundation for continued operational optimization.

Lindt