Case Study: Kawasaki Motors improves dealer territory analysis and reporting with Geoplan

Kawasaki improves dealer reporting and market analysis with Geoplan

Geoplan provided Kawasaki Motors with mapping and optimization tools to visually represent the marketplace and dealer territories. The solution enabled methodical assessment of potential new dealer appointments, generated market share pie charts, and created easily understandable monthly report packs for individual dealers.

Working with Geoplan, Kawasaki achieved measurable improvements including the identification of overlap, waste, and opportunity areas, which led to reduced costs and improved sales performance. The partnership also delivered in-depth market analysis in shorter timeframes and provided clear visual reports for their dealer network.

Kawasaki Motors