Case Study: Coloplast optimises multi-country territory management with Geoplan

Coloplast manages territories across 9 countries with Geoplan

Coloplast, a healthcare company, needed territory management tools to coordinate hundreds of field-based sales resources and redesign sales territory structures across nine countries in the UK, Europe, and the USA. To meet this challenge, they partnered with vendor Geoplan for its location intelligence solutions.

Over a 15-year partnership spanning more than 10 projects, Geoplan provided comprehensive territory management tools. This solution enabled Coloplast to effectively optimize territories for existing products and design new ones for product launches across all nine countries. The results achieved included the successful coordination of hundreds of resources and the establishment of a long-term trusted partnership with Geoplan.

Coloplast