Case Study: AXA achieves reliable CRM validation and data integrity with Geoplan postcode data

AXA validates CRM data across 1.8 million postcodes with Geoplan

AXA required consistent and reliable postcode data for its CRM system to validate customer information, calculate distances, and maintain data integrity for its 150,000 users. To meet this challenge, they partnered with vendor Geoplan.

Geoplan provided its postcode data solution, delivering quarterly updates for over ten years. This partnership resulted in a consistent and reliable data supply that enhanced data integrity across AXA's CRM system, covering 1.8 million postcodes and establishing an expert, low-friction supplier engagement.

AXA