Case Study: Aprilia improves dealer territory analysis and mapping with Geoplan

Aprilia reduces dealer overlap and improves sales performance with Geoplan

The customer Aprilia faced the challenge of needing to understand the geographic distribution of its motorcycle sales and assess dealer performance without a scientific approach. They required a way to determine their optimal dealer placement strategy. To address this, they partnered with vendor Geoplan.

Using Geoplan's mapping software, Aprilia was able to analyze dealer territories and review performance by postcode. The solution provided an understanding of customer geographic distribution, which led to reduced costs and improved sales performance. Geoplan's tools also enabled the identification of areas of overlap and opportunity, as well as a new capability for monthly industry performance reviews.

Aprilia