Case Study: Product Development Corporation achieves accurate, cost-efficient delivery round optimisation with Geoplan's GeoAnalyser

A bespoke GeoAnalyser solution was purchased, complete with a tailored delivery route optimiser, bespoke scripting, detailed census data, Geopoint XT and Map Output Module

Product Development Corporation (PDC) is a UK distribution and data-management specialist with over 60 years’ experience, handling more than 250 million directories, leaflets and publications worldwide. PDC needed a fast, accurate way to create and tender delivery rounds—including demographic-based rounds—while tightly controlling costs, optimising territories and producing batch maps for field staff.

Geoplan supplied a bespoke GeoAnalyser with a tailored delivery-route optimiser, three bespoke scripts, detailed census data, Geopoint XT and a Map Output Module. The system apportions equal-sized, highly accurate routes, batch-prints maps with postcode centroids and street detail, and performs postcode-sector optimisation. Results include reduced costs and waste, improved productivity and ROI, a stronger sales proposition, and repeat revenue supported by 1 m‑average accuracy data and dedicated support.

Product Development Corporation

Alan Bell

Business Systems Manager