Case Study: Willows Pool Shop achieves faster growth, saves 10+ hours/week and instant invoicing with GeoOp

Willows Pool Shop - Customer Case Study

Willows Pool Shop, a family-run business in Kirwan, Townsville, aims to give customers “the best looking pool in the street” and manages 600–700 service calls a month with seven mobile staff. Before adopting new systems, the company struggled to provide continuous customer service, monitor workflow, schedule regular jobs and produce timely invoices.

By implementing GeoOp with Navman and integrating Xero, Willows Pool Shop cut at least 10 hours of admin time per week, made recurring jobs template-driven, enabled technicians to transfer jobs easily, and replaced in-car navigation with accurate site routing and on-site timing. The changes delivered near-instant invoicing, seamless scaling from one to seven service vehicles, and improved customer reassurance, with Craig praising GeoOp’s responsive support.

Willows Pool Shop

Craig Promnitz

Willows Pool Shop