Case Study: St. Bernards Healthcare improves website usability and brand clarity with Geonetric

St. Bernards Healthcare boosts website views 55% with Geonetric

St. Bernards Healthcare, a major health system with 4,200 employees and 100 locations, needed a website overhaul to better convey its full scope of services, reflect its brand, and accommodate its diverse audiences of patients, job seekers, and donors. They partnered with the vendor Geonetric to address this challenge using the VitalSite healthcare content management system.

Geonetric implemented a solution featuring custom navigation, bold branding, and compassionate content rewritten for 175 pages. The results from Geonetric's work were significant, with the new site achieving a 55% increase in views and a 60% increase in traffic to its healthcare services pages within the first 30 days. The project also earned St. Bernards an Honorable Mention for Web Content in the 2023 MarCom Awards.

St. Bernards Healthcare