Case Study: a UK-based retail startup launches a high-performing auction platform with Geomotiv

UK-based Retail Startup launches auction platform with Geomotiv, handling 18,000 transactions

A UK-based retail startup sought to develop a new online auction platform with integrated retail media capabilities. Their primary challenge was overcoming significant integration complexities to ensure seamless data synchronization and compatibility between the platform’s internal and external systems. They partnered with Geomotiv for custom software development to address these hurdles and bring their vision to life.

Geomotiv implemented an API-first approach, developing a scalable architecture with real-time bidding, user verification mechanisms, and integrated retail media campaign management. This solution facilitated over 18,000 transactions and supported up to 1,100 concurrent payments in its first year. The platform also successfully delivered over 1,600 retail media campaigns with 99.9% uptime, which helped the startup secure new investment rounds for future growth.