Case Study: MediaMath streamlines AdTech development with Geomotiv

MediaMath reduces development time 20-30% with Geomotiv

MediaMath, an AdTech company providing digital solutions for advertisers, partnered with Geomotiv to build a series of supportive solutions. The challenge was to streamline their development process by eliminating repetitive manual tasks and to expand the functionality of their existing advertising products.

Geomotiv implemented several solutions including a data validator, an automated test package, a feedback website, and project templates. This approach reduced development time for new products by 20-30%. The vendor's work provided MediaMath and other teams with reusable tools that enhanced efficiency and product quality.

MediaMath