Case Study: MediaMath achieves a flexible white-label ad management system with Geomotiv

MediaMath builds a white-label ad management system in 1+ year with Geomotiv

MediaMath, a large AdTech company, sought to provide its major advertiser clients with a streamlined, simplified version of its complex Demand-Side Platform. The challenge was to build a flexible white-label ad management system that retained core functionalities while eliminating unnecessary features and UI complexities. They engaged their previous partner, the vendor Geomotiv, for custom software development to achieve this.

Geomotiv developed the tailored system using an Agile approach, implementing core modules for ad campaign and strategy management, a robust user permission system, and seamless integrations with internal reporting and Big Data platforms. The solution included efficient feature management, allowing for a customized experience for each client. The resulting white-label ad management system was widely adopted by MediaMath's premium advertisers, strengthening the client's industry position by providing exclusive, tailored solutions.

MediaMath