Case Study: MediaMath achieves scalable ad campaign scheduling with Geomotiv's custom Scheduler

MediaMath builds a custom Scheduler for 20,000 entities with Geomotiv

MediaMath, an AdTech company, needed to build a custom scheduler to strengthen its omnichannel DSP offering. Their challenge was to create a seamless, user-friendly system for clients to manage complex ad campaign and strategy schedules at scale. They partnered with the vendor Geomotiv for custom software development.

Geomotiv designed and implemented a full-featured Scheduler system using React.js and Python, capable of processing up to 20,000 entities simultaneously. The solution included a dashboard for managing campaigns and strategies, a sophisticated queuing system, and real-time permission controls. The successful implementation by Geomotiv resulted in a high-performing, fully custom solution that was well-received by MediaMath's clients for its robust functionality and user-friendly interface.

MediaMath