Case Study: Adoppler validates SSAI for CTV advertising with Geomotiv

Adoppler validates SSAI MVP with Geomotiv to unlock unblockable CTV ads

Adoppler, a technology partner for media companies, sought to expand its CTV advertising platform with a built-in Server-Side Ad Insertion (SSAI) service. Their challenge was to validate this idea with a functional MVP to offer media owners a new way to monetize content with unblockable, broadcast-quality ads. To achieve this, Adoppler partnered with the vendor Geomotiv for their video streaming and AdTech engineering expertise.

Geomotiv developed an SSAI MVP consisting of two core components: an ad server for ad selection and tracking, and an "AdBlender" for physically stitching ads directly into the HLS video stream. This solution allows ads to bypass blockers, supports pre/mid/post-roll placements for live and VOD streams, and ensures universal device compatibility. The vendor Geomotiv delivered a fully-functional prototype that validated the technical feasibility and provided Adoppler with a clear business case for a full-scale commercial rollout.

Adoppler