Case Study: a mid-market omnichannel retailer scales retail media auctions with Geomotiv's SSP development

a mid-market omnichannel retailer boosts fill rates 20% with Geomotiv

The client, a mid-market omnichannel retailer, faced challenges scaling its in-house retail media network as its existing ad stack could no longer support increasing campaign volume and performance load. This resulted in slow manual setups, low fill rates, missed impressions, and high latency. To address this, they partnered with Geomotiv to develop a custom supply-side platform (SSP).

Geomotiv designed and built a scalable retail media SSP from the ground up using a tech stack including Go, PostgreSQL, Redis, and Kubernetes. The solution streamlined operations, integrated multiple demand sources, and enabled real-time bidding. The results included a 20% increase in fill rates, a reduction in ad response times from 120ms to 45ms, an 18% rise in eCPMs, and the ability to handle 5 million daily ad impressions without delays.