Case Study: San Sebastián Turismo creates a modern, visitor-friendly tourist map with Geograma

San Sebastián Turismo – Donostia Turismoa prints 250,000 tourist maps with Geograma

San Sebastián Turismo – Donostia Turismoa, S.A. required a comprehensive redesign of its tourist map to better reflect how modern visitors explore the city. The existing map had limitations in size, clarity, and information layout. The challenge for vendor Geograma was to create a new map that improved both functionality and visual appeal while showcasing attractions across all neighbourhoods.

Geograma developed a new tourist map combining cartographic accuracy with a modern design, featuring artistic illustrations, custom icons, and integrated QR codes for digital content. The solution resulted in a print run of 250,000 copies in two bilingual editions. The new map significantly enhanced readability and the visitor experience, providing an up-to-date, practical guide that strengthened the city's tourism promotion.

San Sebastián Turismo – Donostia Turismoa, S.A