Case Study: McAsphalt achieves faster growth and higher profits with Geoforce asset tracking

McAsphalt saves up to 20% and drives 300% growth with Geoforce

McAsphalt, a leader in high-performance asphalt products, faced the challenge of coordinating over 100 contract drivers to transport time-and-temperature-sensitive asphalt across remote Canada, where communication blackouts and delays could result in $100,000+ spoiled loads. They partnered with Geoforce to implement a solution using their GT2 tracking devices to gain crucial visibility and comply with hours-of-service laws.

Geoforce provided a combination of portable dual-mode trackers for drivers and rugged asset trackers, integrated via API into McAsphalt's dispatch system. This gave complete real-time visibility of drivers and assets, even in areas with no cellular coverage. The solution supported McAsphalt's astonishing 300% growth over two years, delivering a 20% cost savings by minimizing late deliveries, spoiled loads, and idle time.

McAsphalt