Case Study: Pfizer optimizes medical rep routes in Japan with Nomadia TourSolver

Pfizer covers 1,000+ Tokyo healthcare facilities with fewer than 10 reps using GeoConcept

Pfizer, the world's leading biopharmaceutical company, faced the challenge of manually planning efficient routes for its medical representatives in the ultra-dense environment of Tokyo. With fewer than 10 representatives covering over 1,000 healthcare facilities, they needed to optimize visit schedules amidst strict time constraints and competitive pressure. To address this, Pfizer deployed the TourSolver solution from vendor Nomadia.

Nomadia's TourSolver provided real-time, optimized itineraries that integrated geographical data and the specific availability windows of healthcare professionals. The solution resulted in a reduction in travel time and transport costs, alongside an increase in daily visits per representative. This boost in field productivity correlated with an overall sales increase for Pfizer Japan.

Pfizer