Case Study: Lesieur achieves stronger field sales performance with Nomadia Field Sales

Lesieur digitises 65 field sales reps with GeoConcept

Lesieur, an established FMCG player with iconic food brands, faced the challenge of modernizing the tools for its 65 field sales reps to standardize practices and achieve measurable commercial performance across its national organization. To address this, they partnered with vendor GeoConcept and implemented their Nomadia Field Sales solution.

The solution provided a unified 360° customer view and a digital sales book, enabling online and offline access for the reps. GeoConcept's implementation resulted in more points of sale visited due to optimized routes, significant time savings reinvested in selling, and better in-store execution quality. The deployment also led to precise objective tracking and strong field adoption of the tool by all 65 sales reps.

Lesieur