Case Study: JCDecaux strengthens network optimization and audience targeting with GeoConcept

JCDecaux manages 120,000+ sites with GeoConcept

JCDecaux, a global leader in outdoor communication, needed to better visualize its extensive network of billboards and use audience data to build targeted advertising campaigns for its clients. The company partnered with Nomadia Geoconcept to combine mapping and marketing data to meet its geomarketing objectives.

Nomadia implemented its Expert geomarketing solution and Multiviewer mobile tool for JCDecaux. This allowed for optimized campaign planning, dynamic client demonstrations, and more profitable asset management. The successful partnership, which strengthened JCDecaux's commercial performance in France, was subsequently expanded into Germany.

JCDecaux