Case Study: General Mills simplifies field sales from 6 tools to 1 with Nomadia Field Sales CRM

General Mills cuts visit preparation from over 1 hour to a few minutes with GeoConcept

General Mills France faced a significant challenge after a corporate split forced a total reorganization of its sales force. Its sales representatives were losing over an hour of productivity per store visit because they had to juggle six different tools for preparation, which prevented them from hitting their visit frequency targets. The company turned to vendor GeoConcept and its product Nomadia Field Sales CRM to find a unified solution.

GeoConcept implemented its all-in-one Nomadia Sales solution, which consolidated the six previous tools into a single platform. This reduced visit preparation time from over an hour to just a few minutes. The results were transformative: a pilot team unanimously preferred the new system and did not want to go back, and the sales force was able to finally achieve its visit frequency targets. The vendor GeoConcept also ensured rapid deployment, with internal approvals secured in a record two months.

General Mills