Case Study: Fleury Michon modernises sales force CRM with Nomadia Field Sales

Fleury Michon achieves disruption-free CRM switchover with GeoConcept

Fleury Michon, a fifth-generation family-owned French food company, needed to modernize its sales force CRM to improve productivity and data governance in a highly competitive market. The company selected Nomadia Field Sales from vendor GeoConcept to meet its five key criteria, which included an intuitive interface, flexible configuration, route optimization, reliable data, and readiness for AI integration.

Nomadia implemented its Field Sales solution with a controlled project approach that ensured a seamless, disruption-free switchover and a high adoption rate from the first day. The results for Fleury Michon included strengthened commercial management with real-time performance views, optimized routes for sales reps, and a vastly improved user experience. Nomadia provided a scalable solution that has positioned Fleury Michon to further increase efficiency by exploring AI-powered visit recommendations.

Fleury Michon